BBC

Not commercial

• It is the state broadcaster, is supported by the TV license fee and does not have any adverts on it

Our mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.

Our values

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

Six public purposes and how they will be delivered

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  Sustaining citizenship and civil society

  The BBC provides high-quality news, current affairs and factual programming to engage its viewers, listeners and users in important current and political issues.
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  Promoting education and learning

  The support of formal education in schools and colleges and informal knowledge and skills building.
• 

  Stimulating creativity and cultural excellence

  Encouraging interest, engagement and participation in cultural, creative and sporting activities across the UK.
• 

  Representing the UK, its nations, regions and communities

  BBC viewers, listeners and users can rely on the BBC to reflect the many communities that exist in the UK.
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  Bringing the UK to the world and the world to the UK

  The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures.
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  Delivering to the public the benefit of emerging communications technologies and services

  Assisting UK residents to get the best out of emerging media technologies now and in the future.